FMP individual proposal tutorial with Phil.

Not much has changed since the previous weeks group tutorial, but I've been researching and planning more for my proposed briefs. I have considered them more in terms of audience and why I'm doing each one which I hadn't before.

We went over each brief again and discussed a few more things to consider but overall I came away feeling confident that I have a strong set of briefs and a well rounded FMP proposal.

These are the notes I took during the tutorial which I've expanded on a bit.

Brief 1 - OTTO brand building

- the invites - why do you want to invite them? // what are you going to give them? // how are they going to come back to you?

How are you going to create Brand loyalty

Phil suggested that Marty and I go away and consider how to keep the people we invite interested and make them want to come to the next event. This could be in the form of a give away print for example which advertises the up coming collection or that there will be a new event later in the year.

Discussing a few of the other briefs it came to light that I can actually utilise this event as a method of distribution for briefs like Thierry Sewell's branding and networking material. If we invite him to come and document the event he would be able to use printed collateral that I've designed for him. Similarly it could be use or my SO HOMME branding brief. I would be inviting Shaun and Thierry anyway, this would give me a justified reason.

Brief 2 - SO HOMME

- get deliverables pinned down

With this brief I need to give my self a strict target for the deliverables. The basic and standard collateral will be the easy part to produce but the experimental intention will be the creative challenge.

Brief 3 - Brand Theory

- brief has been reconsidered and is now focussed on branding the 4 pillars of branding
- research will still consist of a multitude of brand theories and practices and contextual research will look at brands that are putting the 4 pillars into action.

Brief 4 - Thierry Sewell

Not much to comment on this brief, just needs more research and planning. Ideas for designs and networking deliverables will help define the direction of this brief.

Brief 5 - Found & Bound

This brief is fairly straight forward and will also be delivered as my competition brief. I'll be submitting it to RSA as a response to the Change Makers brief. This will help give the brief structure and define the audience. The brief will be continued beyond the competition deadline.


If I was to define my FMP at this point, it would be a focussed practice of branding and identity within fashion and retail. Each brief is approaching different aspects of branding and identity.

FMP PROPOSAL - group tutorial

This is the first tutorial for my FMP which I thought I had to prepare some work for to show the direction of my proposed briefs, however, it turned out to be more of a discussion of the briefs and an overview of what each of us want to do in general for our FMP.

As we went round the group it became clear that most of us including myself hadn't considered the audience for each brief which I feel is one of my down falls when designing. I will always have to design for an audience so I need to consider it more when proposing and writing my briefs.

Discussing my briefs with the group was easy as I've considered each one and developed ideas for them all and they are all agreed to fit together and make a well rounded FMP. However, there was a slight issue with my proposed brief to brand Brett's fish and chip restaurant. Because the restaurant is already successful it was argued that it didn't need any work doing in the ways of branding. I don't quite agree with this but I'm going to do some more research into the restaurant and find out what it's really about and if it turns out that there is no reason for me to go ahead with the brief then I will put it to one side and propose something else.

When talking to the group I often ramble on too much and my discussion is a bit disjointed causing some people to stop listening properly so I'm going to try and be more clear and concise in these kinds of tutorials and crit sessions.

Things to consider for the Individual tutorials:

   - is it a substantial amount of work?
   - is the research their?
   - what is it that you're doing?

Also look into Village bookstore in Leeds Corn Exchange and Leeds Book Fair. The dates and information for the book fair have yet to be released and it may be the case that it's not going ahead this year. If so then I will search for of means of distribution for my Found & Bound brief.