BRIEF 1 - OTTO submission boards

http://issuu.com/charliecrosby/docs/otto2_boards?e=3626884/2614828

BRIEF 1 - Submission boards 1st draft

http://issuu.com/charliecrosby/docs/otto2_boards?mode=window&viewMode=singlePage&printButtonEnabled=false

BRIEF 1 - Facebook competition

On the night of the event we launched a Facebook 'Share & Like' competition which is simple the idea that the followers on Facebook literally share and like an image we post and at the end of the competition deadline we reveal a winner. The winner will then receive a selection of OTTO goodies for free. The aim of this is to simple increase the number of people following the Facebook page broadening our maximum audience.

This is a quick mock up of the idea.

And this is the finished article designed by Marty.

The content:

   - logo

   - competition title 'Share & Like to Win'

   - prizes: Jumper/shirt/tote bag

   - competition closing date 'May 1st'

BRIEF 1 - live illustrations

BRIEF 1 - Swing tags printed and threaded

BRIEF 1 - care label printing and product refining

With only a few days left till the event I'm pretty hard pushed for time to get everything done. Printing the care labels is important to make the clothes look more authentic and professional but with 60+ t-shirts to print it wasn't easy.

The screen had to be stripped and re-exposed twice due to the emulsion being damaged which set me back another day. However the screen print studio being empty and an early start meant that I had enough time and luck to get them all printed, heat pressed and folded.

Not bad for a days work.

BRIEF 1 - swing tags specifications and printing

Stock check

sizes and amounts

T-shirts

Medium - 5
Large - 20
XLarge - 17
XXLarge - 6

Tote bags

One Size - 6

Draw String Bags

One Size - 12

BRIEF 1 - editorial look book for gift pack

Marty was left in charge of the editorial layout for the look book and brand gift pack. We've chosen to use a light grey sugar paper because its low cost and folds easily down to the plastic wallet size. As we're printing 100 double sided sheets it was necessary to print them low budget.

If we could do things differently we would have used a low gsm matte white stock and print them in full colour to really show the vibrant colours of the images and the clothes.

The first sheet in each pack is about the brand, the lifestyle and the processes we use. It displays all that we have achieved and done so far.

The second sheet is more of a look book which displays the images from the photo shoot along with a small behind the scenes piece. On the reverse is a poster scale print of the OTTO crest so people that receive the pack can have something lasting to put on their wall or in a studio and so on.

Before we cropped, folded and packed the gift packs I took a few minutes to photograph some of the work I done so far along with Marty's editorial to so the collaboration coming together.

BRIEF 1 - Event banner

BRIEF 1 - event activities

From further discussions with Jenny and Gina we've organised some activities and a few incentives for the guests of the event.

   - raffle
   - complimentary glass of champagne
   - homemade/baked canapés
   - board games
   - live illustrations

The raffle is a great way to raise money for the charity that two of our friends Paddy Ranger and Bella Singleton are running the half marathon for. This also gives off a good brand image as we'll have the welfare of others in our minds and not just aiming to make profit.

The food and beverages are a sign of good hospitality and will encourage more people to come.

The board games are already provided by the venue and will be available for anyone that wants to play.

The live illustrations adds a great creative element to the evening beyond the boundaries of retail and branding. Giving local illustrators an opportunity to be seen and notice to a new audience is a great way to make connections and network.

BRIEF 1 - care label designs

To make the prototype shirts look more authentic I had to research and design care labels and icons. Looking at the existing tags in the shirts I searched for the icons and their meanings on the internet and used the images to create my own vectors of each.

Wash at maximum of 60º.

Do not bleach.

Tumble dry low heat.

Iron medium heat.

Do not dry clean.

Obediah The Trend Original Crest.

With the addition of the crest and the logo above a below the care icons, it makes the design feel more apart of the brand and less like and after thought.

BRIEF 1 - key rings spray painted and threaded