Showing posts with label BRIEF1 context. Show all posts
Showing posts with label BRIEF1 context. Show all posts
Wednesday, 29 May 2013
Thursday, 24 January 2013
BRIEF 1 - Meeting with Jenny & Gina
Marty has arranged a meeting with Jenny Crothers and Gina Martin who are helping us set up the launch party. We're going to keep in touch with them through regular meetings in college.
Things to cover:
- date of the event - time
- what we want /needs for the event
- posters
- event should be about the brand
- networking
- features?
- what do Jenny and Gina need from this event?
- who else will be there/who else will be involved or a part of the event
- promotion - will we be designing the flyers and posters etc?
- if yes what has to be advertised?
- outlaws logo
- our own logo
- date
- address of venue
- about the event (need to know is a fashion event)
- what will go on during the event?
Marty and I met with Jen and Gina and went over the list of things to cover. The most important item at this stage in the brief is the time and date of the event. Once we have this confirmed, Marty and I can then begin designing the invites and promotional material.
The girls didn't have a confirmed date for us however we discussed the best time for the event and decided on the last week before the easter (March 18th-22nd) as we'd all still be in Leeds and it gives us a bench mark to get all the work done.
The time of the event will be 7pm-11pm as Outlaws license doesn't permit them to serve after 11pm.
We also discussed arranging a meeting with Shaun who works at the bar to talk over what we need to include in the promotional material.
Jenny and Gina came up with the idea to use Youstream which would stream the event live on the internet so we could contact industry professionals in other cities and they could catch a bit of the event without having to journey to Leeds. We may not go ahead with the idea but its a very interesting proposal.
Things to cover:
- date of the event - time
- what we want /needs for the event
- posters
- event should be about the brand
- networking
- features?
- what do Jenny and Gina need from this event?
- who else will be there/who else will be involved or a part of the event
- promotion - will we be designing the flyers and posters etc?
- if yes what has to be advertised?
- outlaws logo
- our own logo
- date
- address of venue
- about the event (need to know is a fashion event)
- what will go on during the event?
Marty and I met with Jen and Gina and went over the list of things to cover. The most important item at this stage in the brief is the time and date of the event. Once we have this confirmed, Marty and I can then begin designing the invites and promotional material.
The girls didn't have a confirmed date for us however we discussed the best time for the event and decided on the last week before the easter (March 18th-22nd) as we'd all still be in Leeds and it gives us a bench mark to get all the work done.
The time of the event will be 7pm-11pm as Outlaws license doesn't permit them to serve after 11pm.
We also discussed arranging a meeting with Shaun who works at the bar to talk over what we need to include in the promotional material.
Jenny and Gina came up with the idea to use Youstream which would stream the event live on the internet so we could contact industry professionals in other cities and they could catch a bit of the event without having to journey to Leeds. We may not go ahead with the idea but its a very interesting proposal.
Tuesday, 22 January 2013
BRIEF 1 - Quill & Fox // invitations
I'm starting to draw inspiration for OTTO from lots of different types practices. These invitations are meant for a wedding and they're much different to your traditional invites. I like the ideas and the aesthetic to them. Much like what I have to do for PPD when contacting studios. It's going to be essential to do something creative as well as appropriate for the invitations to the launch party events.
BRIEF 1 - OP carrier bag
I found a very simple carrier bag print on the designspiration blog page but the link to its original source doesn't seem to work anymore. Still, the design is very on brand for OTTO. Keeping the design crisp and clean will be the most effective way to get the vast amount of work done and once we have it all we can expand on it and develop it further.
Sunday, 20 January 2013
FMP proposal prep form.
This is my revised prep form. I've got a slightly better understanding of how to write these forms now. I found it helpful for defining my FMP proposal but now I have to apply it to the SOI which seems like I'm repeating myself.
Tuesday, 15 January 2013
Brief 1 - contacts and invites
As part of the research for this brief I've compiled a list of people to contact and invite to the launch party event at the end of March.
The Allotment
Sol
Each To Their Own
Alex Christopher
Sian Richards
10 Duncan Street
Leeds City Centre
LS1 6DL
0113 2341166
MKI
Georgia Alcock
Miyki Zoku
Leeds Store
Unit C4
The Corn Exchange
Call Lane
Leeds
LS1 7BR
0113 2468 917
Dirty Girl
Dirty Girl Male Boutique
B4 The Balcony
Leeds Corn Exchange
Call Lane
Leeds
LS1 7BR
.jpg)
Best Vintage
Republic
Nicola Harding
Dots Printhaus
Joe Duffield
Johnny
Antiform
Lizzie
Paper Scissor Stone
....More to be added....
The Allotment
Sol
Each To Their Own
Alex Christopher
Sian Richards
10 Duncan Street
Leeds City Centre
LS1 6DL
0113 2341166
MKI
Georgia Alcock
Miyki Zoku
Leeds Store
Unit C4
The Corn Exchange
Call Lane
Leeds
LS1 7BR
0113 2468 917
Dirty Girl
Dirty Girl Male Boutique
B4 The Balcony
Leeds Corn Exchange
Call Lane
Leeds
LS1 7BR
.jpg)
Best Vintage
22-24 Newmarket Street
Leeds
LS1 6DG
Leeds
LS1 6DG
0113 245 5101
Own photo.
Republic
Nicola Harding
Dots Printhaus
Joe Duffield
Johnny
Antiform
Lizzie
Paper Scissor Stone
....More to be added....
Brief 1 - Venues for events
Dock Street Market
Canal Mills
Brandon Street
Armley Road
Leeds
LS12 2ED
Munro House
Duke Street
Leeds
LS9 8AG
0113 234 5551
Outlaws Yacht Club
New York Street
Leeds
LS2 7DY
01132346998
Library
LCA Gallery
28 Dock Street
Leeds
West Yorkshire
LS10 1JF
0113 245 5388
Canal Mills
Brandon Street
Armley Road
Leeds
LS12 2ED
Munro House
Duke Street
Leeds
LS9 8AG
0113 234 5551
Outlaws Yacht Club
New York Street
Leeds
LS2 7DY
01132346998
Library
229 Woodhouse Ln
Leeds
LS2 3AP
0113 244 0794
LCA Gallery
Blenheim Walk
Leeds
West Yorkshire
LS2 9AQ
0113 202 8000
BRIEF 1 - research boards.
Marty and I decided to put some hours into our brief to get the research done for it and plan the brief as thoroughly as possible. We've been slow of the mark so far and we need to pick up the pace in order to achieve all our goals with this brief as it will become our most substantial brief and possibly the most important.
We've put together some research board to display our progress and contextual direction so far.
We've put together some research board to display our progress and contextual direction so far.
<div data-configid="3626884/1194001" style="width: 525px; height: 186px;" class="issuuembed"></div><script type="text/javascript" src="//e.issuu.com/embed.js" async="true"></script>Saturday, 12 January 2013
Brief planning OTTO1
The first part of this brief is aiming to prep for the events and get together all the materials we need to run it successfully and efficiently. This includes reprinting some of the deliverables from the previous module. The second part will be producing the deliverables and getting them ready to be distributed and put into action.
Things to do:
- refine and print business cards
- refine and print social directory cards
- refine look book for current range and print
- print carrier bags
- print price tags
- print point of sale designs such as banners and mast head
- print stickers
- print newsprint fold up display posters for giveaways
- purchase more shirts
- print more small, medium and large shirts
- purchase more sweatshirts
- invites for launch party
- invites for other clothing labels and companies
- get images of clothes onto the big cartel account
- link the account to the Facebook page
- promote the Twitter account on Facebook
- promotional media online (Facebook event, tweets, digital invites, collage mail out)
- promotional media printed (posters, flyers, invites)
Research that needs to be done:
- where to buy better quality clothing
- where to buy caps and beanie hats
- how to dye fabrics
- possible venues for a sales event
- who can we invite to the events that are from the industry
- other high street and designer clothing promotional materials
Things to do:
- refine and print business cards
- refine and print social directory cards
- refine look book for current range and print
- print carrier bags
- print price tags
- print point of sale designs such as banners and mast head
- print stickers
- print newsprint fold up display posters for giveaways
- purchase more shirts
- print more small, medium and large shirts
- purchase more sweatshirts
- invites for launch party
- invites for other clothing labels and companies
- get images of clothes onto the big cartel account
- link the account to the Facebook page
- promote the Twitter account on Facebook
- promotional media online (Facebook event, tweets, digital invites, collage mail out)
- promotional media printed (posters, flyers, invites)
Research that needs to be done:
- where to buy better quality clothing
- where to buy caps and beanie hats
- how to dye fabrics
- possible venues for a sales event
- who can we invite to the events that are from the industry
- other high street and designer clothing promotional materials
Tuesday, 18 December 2012
OTTO - breaking it down into 2 briefs
Because OTTO has so much that we want to do with it, we've decided to split it into two focussed briefs that have specific aims and outcomes.
The first brief is is about designing for events and promotion with the aim of building the social following and acquiring new contacts.
The brief will be about 2 separate events that will promote the label. The first is going to a collaborative event where we will invite other independent and creative clothing labels to exhibit and sell their work with us at a venue. The event will be in our name but it will offer us the chance to promote and sell our work at the same time as giving the other labels the opportunity. The aim is to build a friendship amongst the labels and to share with each other. The second event is going to be a more exclusive launch party event that we will be working on with two students from Creative Advertising. This event is less about selling clothes and more about get interest from people outside of college and in the industry.
Event 1
- mail outs
- venue
- printed promotional collateral
- t-shirts
- price tags
- look books
- business cards
- social directory cards
- invites to launch event
- mailing list sign up sheet
- mast heads
- tables, rails, hangers etc
- music?
- carrier bags
- receipts
- college mail out
- Facebook event page
Event 2
- invites
- business cards and social cards
- artwork posters
- manikins
- rails, hangers etc
- music
- friends to wear clothes
- goodie bag / freebie give away
- free mini brand editorial for dazed and confused magazine
- carrier bags
The second brief is about packaging and a developing a 2nd range of clothes and products with the sim of experimenting and developing new and innovative printed products that we can launch as a spring-summer range. The range wont be too big but we've listed the possible products that we can work with. We've decided to aim for about 10 new designs each which we will then narrow down to just 8 which we will develop together. The packaging is going to be a creative challenge and will require some research before we begin designing.
New range
- titled collection #2
- t-shirts
- sweatshirts
- hoodies
- backpacks
- tote bags
- shoes
- socks
- chinos
- ties
- bow ties
- beanie hats
- snap back caps
- wallets
- belts
- key rings
- necklaces
- shoelaces
- iPhone covers
- new look book
- order form
- online directory
Packaging
- size of packaging
- amount people order
- content of packaging
- stock
- cost and quality
- order form for customer
- method of print
- receipts
In between these two briefs we will give ourselves a breather to allow us time to finish our dissertations and work on some of our other briefs before we continue with the second brief.
Discussing the new briefs with Marty
Before we finish for the Christmas break Marty and I both decided it would be great to get a head start on planning for the next brief for our clothing company OTTO. We started by listing all the things we could do with it, all the things we want to do with it and all the things that need to be done with it.
This first sheet was a quick set of lists I made myself of all the ideas I had for the brief. I though of deliverables mostly and categorised them to set them apart. I also thought of which deliverables would come under either Marty's or my own responsibilities within the brief.
Digital:
- website
- tumblr blog
- big cartel
- twitter
- facebook
- instagram
- online competitions
- app
- event pages
Print:
- new range
- business cards
- social cards
- posters
- logo baner
- pop up shop materials
- hangers
- swing tags
- vinyl stickers
- promo flyers
- invites
Events:
- collaborative sales event
- launch party
- pop up shops and sales
- digital event
- live print
- live gig
- fashion show
- concept prints
- explanatory prints (knowledge, faith, origin, trend)
New range:
- sweatshirts
- t-shirts
- beanie hats
- snap back caps
- look book
- chinos
- socks
- bags
- backpacks
- wristbands
Editorial/type and layout:
- new look book
- web design/layout
- app design
- invitations
- flyers
- posters
- signage for pop up events
- online editorial
- receipts
- feedback form
- mailing list signup sheet
Branding and print:
- swing tags
- hangers
- embroidery
- new products
- concept of new range
- artwork prints
- competitions
- package design
- stickers
- thank you notes
- newsletter
Processes to experiment with:
- lasercut
- screen print
- dip dying
- customising clothing
- multicolour screen processing
- embroidery
- spot colour/varnishes
- packaging
This second sheet was a a brainstorm of more ideas. The deliverables and methods of distribution are pretty much the same as the first sheet but I've listed what we already have and what we need as a business and as a brief.
What we already have:
- logo
- first range of designs
- look book for the range
- business cards
- social directory cards
- twitter account
- Facebook page
- Big Cartel account
What we need:
- exposure
- more followers
- method of distribution
- promotion
- better quality fabrics
- broader range of garments
- business plan
- price plan
- Instagram
- studio photo shoot
- to start selling clothes
The next two sheets were written by Marty and I together.
This sheet is a list of our own wants and needs from the business and from the briefs that we'll be working on. We also wrote down a few things we don't want and the start of a plan of action. This will probably change somewhat over the next few weeks.
Wants:
- exposure and promotion of the label
- packaging
- message Urban Outfitters and Republic
- look into getting clothes made for us
- events to house the sales of the clothing and to promote the label
- network more beyond college
- expand the branding across more deliverables
- develop the clothing
Don't wants:
- to go into women's fashion yet
- to go into mass production
Needs:
- to launch the Twitter account via Facebook and generate a following
- complete the Big Cartel account and link it to the Facebook page
- develop appropriate/on brand packaging for distribution
- create a catalogue of positives of the artwork for future re prints
- research more into current trends and upcoming ones to inform the new range of clothes
- refine business cards
- refine look book (collection #1 idea - jack daniels/levi reference)
- experiment with colours and printing methods onto the clothes
- buy better quality of clothing to print onto
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