BRIEF 2 - SO HOMME submission boards

BRIEF 2 - Music choices for concept video and behind the scenes video

Shaun and I have been throwing around ideas for the music for the concept video. He already has his mind made up for the behind the scenes video which is the clip below but hasn't quite chosen for the concept video.

http://youtu.be/4T9r9_8Pd2s

Im my head the music should be a quite new as in almost unheard so an underground artist would be appropriate. The music should compliment the concept of the collection and the pace of the footage. Having something with a a slow start and a bit more pace towards the end would be ideal as it would build up the excitement and movement in the video. 

http://youtu.be/1huCn-5kY2k

I suggested this song as it has a dark dynamic like the songs Shaun has shown me and it shifts from a rather disjointed sound to a more refined or 'reformed' sound towards the end.

http://youtu.be/j1Vt6ZDlJ4A

Shaun eventually settled on one of his original choices which I'm fine with as It is his video at the end of the job and my part will only be the typography and display art during the video. The finishing touches and editing will be done by Patrick Ranger who is 3rd year Visual Communications student at the college specialising in post production 

http://youtu.be/wbnjk6iV4Z4

GF Smith stock choices

Here is a list of all the stock choices I've made from GF Smiths Colourplan stock range. As OTTO i now finished and Found & Bound is about using old stock they are not on the list of stock choices.


SO HOMME

White Frost
270gsm 520x780 - 4 sheets
350gsm 520x780 - 2 sheets
540gsm 520x780 - 2 sheets


REFORMED

Cobalt
135gsm 520x780 - 5 sheets
Citrine
135gsm 520x780 - 5 sheets
Pristine White
135gsm 520x780 - 5 sheets


THIERRY SEWELL

White Frost
350gsm 520x780 - 2 sheets
135gsm 520x780 - 2 sheets


GOON & CROTH

Bright Red
270gsm 460x320 - 3 sheets
175gsm 460x320 - 3 sheets


BRANDED THEORY

Citrine
350gsm 460x320 - 3 sheets
Adriatic
350gsm 460x320 - 3 sheets
Amethyst
350gsm 460x320 - 3 sheets
Cool Grey
350gsm 460x320 - 3 sheets

FMP individual proposal tutorial with Phil.

Not much has changed since the previous weeks group tutorial, but I've been researching and planning more for my proposed briefs. I have considered them more in terms of audience and why I'm doing each one which I hadn't before.

We went over each brief again and discussed a few more things to consider but overall I came away feeling confident that I have a strong set of briefs and a well rounded FMP proposal.

These are the notes I took during the tutorial which I've expanded on a bit.

Brief 1 - OTTO brand building

- the invites - why do you want to invite them? // what are you going to give them? // how are they going to come back to you?

How are you going to create Brand loyalty

Phil suggested that Marty and I go away and consider how to keep the people we invite interested and make them want to come to the next event. This could be in the form of a give away print for example which advertises the up coming collection or that there will be a new event later in the year.

Discussing a few of the other briefs it came to light that I can actually utilise this event as a method of distribution for briefs like Thierry Sewell's branding and networking material. If we invite him to come and document the event he would be able to use printed collateral that I've designed for him. Similarly it could be use or my SO HOMME branding brief. I would be inviting Shaun and Thierry anyway, this would give me a justified reason.

Brief 2 - SO HOMME

- get deliverables pinned down

With this brief I need to give my self a strict target for the deliverables. The basic and standard collateral will be the easy part to produce but the experimental intention will be the creative challenge.

Brief 3 - Brand Theory

- brief has been reconsidered and is now focussed on branding the 4 pillars of branding
- research will still consist of a multitude of brand theories and practices and contextual research will look at brands that are putting the 4 pillars into action.

Brief 4 - Thierry Sewell

Not much to comment on this brief, just needs more research and planning. Ideas for designs and networking deliverables will help define the direction of this brief.

Brief 5 - Found & Bound

This brief is fairly straight forward and will also be delivered as my competition brief. I'll be submitting it to RSA as a response to the Change Makers brief. This will help give the brief structure and define the audience. The brief will be continued beyond the competition deadline.


If I was to define my FMP at this point, it would be a focussed practice of branding and identity within fashion and retail. Each brief is approaching different aspects of branding and identity.

BRIEF 2 - Initial logo

Because Shaun had a deadline shortly after the Christmas break, I decided to try and create a logo that he could print onto his portfolio and written deliverables. This way we would have a starting point for the project and it would kick start the practical side of the design process. Here's what I came up with.

This is how I go to that stage. First I looked through the available fonts and created 'type-swatches' of each font using Shaun's Initials. At this point he hadn't made the choice of his brand name and I was going off the assumption that he would be using his own.

Once he had made the decision to use the name SO HOMME I then had more to work with. By this point I had found 2 fonts which I thought were interesting and reflected the aesthetic of some of the fashion typography I'd been looking at previously. The two fonts were Didot and Bodini.

I chose to use Didot because it has wider set characters which give them more space within the shapes of themselves creating more negative space within the type. The reason I wanted this was to work in the concept of a wide set stance and sturdiness of a man.

As the collection is called 'Reformed' I then needed to include the title. Shaun's opinion was very helpful with the decision making at this point as we needed a quick turn around for the logo. He liked the idea of having a full stop at the end of the brand name and preferred the collection title underneath. I tried using a sans serif font to give the logo more dynamic but Didot still worked better and felt more natural to go with.

Finally I removed segments of the type and edited them manually to apply the concept of minimalism and evoke a sense of simplicity and elegance which will be echoed throughout Shaun's designs and final collection.

This is a really good start and both Shaun and I are really pleased with the outcome. I've got the chance now to experiment with ideas and develop the concept further to produce some highly innovative and professional outcomes.