Showing posts with label BRIEF2. Show all posts
Showing posts with label BRIEF2. Show all posts
Wednesday, 29 May 2013
Tuesday, 7 May 2013
BRIEF 2 - Music choices for concept video and behind the scenes video
Shaun and I have been throwing around ideas for the music for the concept video. He already has his mind made up for the behind the scenes video which is the clip below but hasn't quite chosen for the concept video.
Im my head the music should be a quite new as in almost unheard so an underground artist would be appropriate. The music should compliment the concept of the collection and the pace of the footage. Having something with a a slow start and a bit more pace towards the end would be ideal as it would build up the excitement and movement in the video.
I suggested this song as it has a dark dynamic like the songs Shaun has shown me and it shifts from a rather disjointed sound to a more refined or 'reformed' sound towards the end.
Shaun eventually settled on one of his original choices which I'm fine with as It is his video at the end of the job and my part will only be the typography and display art during the video. The finishing touches and editing will be done by Patrick Ranger who is 3rd year Visual Communications student at the college specialising in post production
Wednesday, 24 April 2013
GF Smith stock choices
Here is a list of all the stock choices I've made from GF Smiths Colourplan stock range. As OTTO i now finished and Found & Bound is about using old stock they are not on the list of stock choices.
SO HOMME
White Frost
270gsm 520x780 - 4 sheets
350gsm 520x780 - 2 sheets
540gsm 520x780 - 2 sheets
REFORMED
Cobalt
135gsm 520x780 - 5 sheets
Citrine
135gsm 520x780 - 5 sheets
Pristine White
135gsm 520x780 - 5 sheets
THIERRY SEWELL
White Frost
350gsm 520x780 - 2 sheets
135gsm 520x780 - 2 sheets
GOON & CROTH
Bright Red
270gsm 460x320 - 3 sheets
175gsm 460x320 - 3 sheets
BRANDED THEORY
Citrine
350gsm 460x320 - 3 sheets
Adriatic
350gsm 460x320 - 3 sheets
Amethyst
350gsm 460x320 - 3 sheets
Cool Grey
350gsm 460x320 - 3 sheets
SO HOMME
White Frost
270gsm 520x780 - 4 sheets
350gsm 520x780 - 2 sheets
540gsm 520x780 - 2 sheets
REFORMED
Cobalt
135gsm 520x780 - 5 sheets
Citrine
135gsm 520x780 - 5 sheets
Pristine White
135gsm 520x780 - 5 sheets
THIERRY SEWELL
White Frost
350gsm 520x780 - 2 sheets
135gsm 520x780 - 2 sheets
GOON & CROTH
Bright Red
270gsm 460x320 - 3 sheets
175gsm 460x320 - 3 sheets
BRANDED THEORY
Citrine
350gsm 460x320 - 3 sheets
Adriatic
350gsm 460x320 - 3 sheets
Amethyst
350gsm 460x320 - 3 sheets
Cool Grey
350gsm 460x320 - 3 sheets
Wednesday, 27 February 2013
Brief 2 - Bunch Design, Found
Not a fan of the colour scheme but I what stood out for me is what isn't actually there. The breaks in the characters forced you eye to fill in the space where the serifs should connect to the rest of the letterform. Again its another minimal bit of typographic inspiration for my practice in this brief.
Thursday, 24 January 2013
FMP individual proposal tutorial with Phil.
Not much has changed since the previous weeks group tutorial, but I've been researching and planning more for my proposed briefs. I have considered them more in terms of audience and why I'm doing each one which I hadn't before.
We went over each brief again and discussed a few more things to consider but overall I came away feeling confident that I have a strong set of briefs and a well rounded FMP proposal.
These are the notes I took during the tutorial which I've expanded on a bit.
Brief 1 - OTTO brand building
- the invites - why do you want to invite them? // what are you going to give them? // how are they going to come back to you?
How are you going to create Brand loyalty
Phil suggested that Marty and I go away and consider how to keep the people we invite interested and make them want to come to the next event. This could be in the form of a give away print for example which advertises the up coming collection or that there will be a new event later in the year.
Discussing a few of the other briefs it came to light that I can actually utilise this event as a method of distribution for briefs like Thierry Sewell's branding and networking material. If we invite him to come and document the event he would be able to use printed collateral that I've designed for him. Similarly it could be use or my SO HOMME branding brief. I would be inviting Shaun and Thierry anyway, this would give me a justified reason.
Brief 2 - SO HOMME
- get deliverables pinned down
With this brief I need to give my self a strict target for the deliverables. The basic and standard collateral will be the easy part to produce but the experimental intention will be the creative challenge.
Brief 3 - Brand Theory
- brief has been reconsidered and is now focussed on branding the 4 pillars of branding
- research will still consist of a multitude of brand theories and practices and contextual research will look at brands that are putting the 4 pillars into action.
Brief 4 - Thierry Sewell
Not much to comment on this brief, just needs more research and planning. Ideas for designs and networking deliverables will help define the direction of this brief.
Brief 5 - Found & Bound
This brief is fairly straight forward and will also be delivered as my competition brief. I'll be submitting it to RSA as a response to the Change Makers brief. This will help give the brief structure and define the audience. The brief will be continued beyond the competition deadline.
If I was to define my FMP at this point, it would be a focussed practice of branding and identity within fashion and retail. Each brief is approaching different aspects of branding and identity.
We went over each brief again and discussed a few more things to consider but overall I came away feeling confident that I have a strong set of briefs and a well rounded FMP proposal.
These are the notes I took during the tutorial which I've expanded on a bit.
Brief 1 - OTTO brand building
- the invites - why do you want to invite them? // what are you going to give them? // how are they going to come back to you?
How are you going to create Brand loyalty
Phil suggested that Marty and I go away and consider how to keep the people we invite interested and make them want to come to the next event. This could be in the form of a give away print for example which advertises the up coming collection or that there will be a new event later in the year.
Discussing a few of the other briefs it came to light that I can actually utilise this event as a method of distribution for briefs like Thierry Sewell's branding and networking material. If we invite him to come and document the event he would be able to use printed collateral that I've designed for him. Similarly it could be use or my SO HOMME branding brief. I would be inviting Shaun and Thierry anyway, this would give me a justified reason.
Brief 2 - SO HOMME
- get deliverables pinned down
With this brief I need to give my self a strict target for the deliverables. The basic and standard collateral will be the easy part to produce but the experimental intention will be the creative challenge.
Brief 3 - Brand Theory
- brief has been reconsidered and is now focussed on branding the 4 pillars of branding
- research will still consist of a multitude of brand theories and practices and contextual research will look at brands that are putting the 4 pillars into action.
Brief 4 - Thierry Sewell
Not much to comment on this brief, just needs more research and planning. Ideas for designs and networking deliverables will help define the direction of this brief.
Brief 5 - Found & Bound
This brief is fairly straight forward and will also be delivered as my competition brief. I'll be submitting it to RSA as a response to the Change Makers brief. This will help give the brief structure and define the audience. The brief will be continued beyond the competition deadline.
If I was to define my FMP at this point, it would be a focussed practice of branding and identity within fashion and retail. Each brief is approaching different aspects of branding and identity.
Tuesday, 22 January 2013
BRIEF 2 - Thinking form // George Staehelin IS logo
Found this logo which could easily represent SO HOMME itself. It using the minimal shape and forms in the letters I and S to create the full logo. Not much else to comment on this project as all thats available is an image of the logo. Things like this interest me still, even without a background to a project the visuals speak to me and inspire me to try things.
BRIEF 2 // BRIEF 4 - Anagrama / MTLL
This branding project by Anagrama has intrigued me, with its minimal, type based logo. It use the space to make the eye work and creates an abstract visual on first glance, which relates to my experimental design direction for SO HOMME.
The notebook uses an interesting sting winding mechanism which could be incorporated into the SO HOMME logo if it was to be placed where the full stop is. An experimental idea which may not work as well as a simpler one but I'm going to try it.
Furthermore, the card board tube deliverable would make a great addition for Thierry's branded range as he could us it to carry different sized prints for exhibitions of his work and for general transportation.
The logo also has a great impact about it which Thierry has expressed he would like in his branding, although I'm taking a more 'to the point' approach to the design work for that brief.
The notebook uses an interesting sting winding mechanism which could be incorporated into the SO HOMME logo if it was to be placed where the full stop is. An experimental idea which may not work as well as a simpler one but I'm going to try it.
Furthermore, the card board tube deliverable would make a great addition for Thierry's branded range as he could us it to carry different sized prints for exhibitions of his work and for general transportation.
The logo also has a great impact about it which Thierry has expressed he would like in his branding, although I'm taking a more 'to the point' approach to the design work for that brief.
BRIEF 2 - LookBook // Hellome-Umali
This is a repost from my Design Context blog for this brief. I began blogging my contextual findings before the Christmas break and now I'm shifting the content over to My FMP blog. The original blog posts were titled 'SS' for Shaun Somerville as at that point he hadn't decided to name the brand SO HOMME. I've retitled these reposts so they coincide with the rest of them that are specific to BRIEF 2.
BRIEF 2 - Raf Simons concept video
This is a repost from my Design Context blog for this brief. I began blogging my contextual findings before the Christmas break and now I'm shifting the content over to My FMP blog. The original blog posts were titled 'SS' for Shaun Somerville as at that point he hadn't decided to name the brand SO HOMME. I've retitled these reposts so they coincide with the rest of them that are specific to BRIEF 2.
RAF SIMONS SS 13 from 254⚡FOREST on Vimeo.
BRIEF 2 - Minimalist typography search
This is a repost from my Design Context blog for this brief. I began blogging my contextual findings before the Christmas break and now I'm shifting the content over to My FMP blog. The original blog posts were titled 'SS' for Shaun Somerville as at that point he hadn't decided to name the brand SO HOMME. I've retitled these reposts so they coincide with the rest of them that are specific to BRIEF 2.
http://abbreviatedexperienceproject.wordpress.com/2011/11/22/minimalist-typeface-inspiration/
http://www.typographyserved.com/gallery/Casanova-Typeface/2328808
http://adbrad.wordpress.com/2008/10/
http://www.typographyserved.com/gallery/Casanova-Typeface/2328808
BRIEF 2 - Fashion typography
This is a repost from my Design Context blog for this brief. I began blogging my contextual findings before the Christmas break and now I'm shifting the content over to My FMP blog. The original blog posts were titled 'SS' for Shaun Somerville as at that point he hadn't decided to name the brand SO HOMME. I've retitled these reposts so they coincide with the rest of them that are specific to BRIEF 2.
VILLA
LACK logo design on Behance network.
BRIEF 2 - Competitors
This is a repost from my Design Context blog for this brief. I began blogging my contextual findings before the Christmas break and now I'm shifting the content over to My FMP blog. The original blog posts were titled 'SS' for Shaun Somerville as at that point he hadn't decided to name the brand SO HOMME. I've retitled these reposts so they coincide with the rest of them that are specific to BRIEF 2.
I've been looking into the competitors and influences Shaun has left with me to research. There is some good stuff and the majority of it is very minimal which is something Shaun is going for. The creative challenge with being minimal is saying a lot with not very much.
Jil Sanders.
http://www.jilsander.com/men.html
I've been looking into the competitors and influences Shaun has left with me to research. There is some good stuff and the majority of it is very minimal which is something Shaun is going for. The creative challenge with being minimal is saying a lot with not very much.
Jil Sanders.
http://www.jilsander.com/men.html
Raf Simons.
Very interesting and avant gard website. His approach is quite impactive and unconventional as well as minimal. The design work incorporates concept videos and music as well as the collections.
ACNE.
Comme Des Garçons.
Very unusual website for this one. The navigation is difficult to understand and its not very user friendly. It's more of an art compilation and mood site than an actual exhibition of fashion. From my understanding of fashion and through discussions with Shaun and Paul Luke I've learnt that there is more to fashion design than just creating clothes and designing them. It's a lot about aesthetics and trends which are influenced from a number of different things world wide. Trends are also predicted and foreseen based on sociology, economics, ecology, politics and psychology.
Dover Street Market.
This website actually has all of Comme Des Garçons collections.
Monday, 21 January 2013
BRIEF 2 - Kinderscout branding
Found this subtle and crisp bit of branding which I like for the letter K alone. The simple idea of just taking away a section of the character and letting the eye fill in the blank has been used well.
BRIEF 2 - Simple swing tag//a boy in mid air blog
Came across this tumblr blog which posts about simplicity in design and art direction. These swing tags are elegant, minimal and bold.
Following a link to another blogger who posted this image I found this design blog with is mostly images and photographs but it has many other interesting and inspiring design work which may relate to some of my other briefs.
I like this bold logo because even with its elegance it retains the masculinity I'm aiming to achieve with the SO HOMME logo.
BRIEF 2 - Typographic Architect
This design studio under took a job that created some very typographic exhibition work and made a publication about it. The work I'm doing for this brief is going to me mostly typographic and experimental like the anamorphic typography used in the exhibition.
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