The first part of this brief is aiming to prep for the events and get together all the materials we need to run it successfully and efficiently. This includes reprinting some of the deliverables from the previous module. The second part will be producing the deliverables and getting them ready to be distributed and put into action.
Things to do:
- refine and print business cards
- refine and print social directory cards
- refine look book for current range and print
- print carrier bags
- print price tags
- print point of sale designs such as banners and mast head
- print stickers
- print newsprint fold up display posters for giveaways
- purchase more shirts
- print more small, medium and large shirts
- purchase more sweatshirts
- invites for launch party
- invites for other clothing labels and companies
- get images of clothes onto the big cartel account
- link the account to the Facebook page
- promote the Twitter account on Facebook
- promotional media online (Facebook event, tweets, digital invites, collage mail out)
- promotional media printed (posters, flyers, invites)
Research that needs to be done:
- where to buy better quality clothing
- where to buy caps and beanie hats
- how to dye fabrics
- possible venues for a sales event
- who can we invite to the events that are from the industry
- other high street and designer clothing promotional materials
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