Tuesday, 22 January 2013

BRIEF 2 // BRIEF 4 - Anagrama / MTLL

This branding project by Anagrama has intrigued me, with its minimal, type based logo. It use the space to make the eye work and creates an abstract visual on first glance, which relates to my experimental design direction for SO HOMME.

The notebook uses an interesting sting winding mechanism which could be incorporated into the SO HOMME logo if it was to be placed where the full stop is. An experimental idea which may not work as well as a simpler one but I'm going to try it.

Furthermore, the card board tube deliverable would make a great addition for Thierry's branded range as he could us it to carry different sized prints for exhibitions of his work and for general transportation.
The logo also has a great impact about it which Thierry has expressed he would like in his branding, although I'm taking a more 'to the point' approach to the design work for that brief.





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