This first sheet was a quick set of lists I made myself of all the ideas I had for the brief. I though of deliverables mostly and categorised them to set them apart. I also thought of which deliverables would come under either Marty's or my own responsibilities within the brief.
Digital:
- website
- tumblr blog
- big cartel
- twitter
- facebook
- instagram
- online competitions
- app
- event pages
Print:
- new range
- business cards
- social cards
- posters
- logo baner
- pop up shop materials
- hangers
- swing tags
- vinyl stickers
- promo flyers
- invites
Events:
- collaborative sales event
- launch party
- pop up shops and sales
- digital event
- live print
- live gig
- fashion show
- concept prints
- explanatory prints (knowledge, faith, origin, trend)
New range:
- sweatshirts
- t-shirts
- beanie hats
- snap back caps
- look book
- chinos
- socks
- bags
- backpacks
- wristbands
Editorial/type and layout:
- new look book
- web design/layout
- app design
- invitations
- flyers
- posters
- signage for pop up events
- online editorial
- receipts
- feedback form
- mailing list signup sheet
Branding and print:
- swing tags
- hangers
- embroidery
- new products
- concept of new range
- artwork prints
- competitions
- package design
- stickers
- thank you notes
- newsletter
Processes to experiment with:
- lasercut
- screen print
- dip dying
- customising clothing
- multicolour screen processing
- embroidery
- spot colour/varnishes
- packaging
This second sheet was a a brainstorm of more ideas. The deliverables and methods of distribution are pretty much the same as the first sheet but I've listed what we already have and what we need as a business and as a brief.
What we already have:
- logo
- first range of designs
- look book for the range
- business cards
- social directory cards
- twitter account
- Facebook page
- Big Cartel account
What we need:
- exposure
- more followers
- method of distribution
- promotion
- better quality fabrics
- broader range of garments
- business plan
- price plan
- Instagram
- studio photo shoot
- to start selling clothes
The next two sheets were written by Marty and I together.
This sheet is a list of our own wants and needs from the business and from the briefs that we'll be working on. We also wrote down a few things we don't want and the start of a plan of action. This will probably change somewhat over the next few weeks.
Wants:
- exposure and promotion of the label
- packaging
- message Urban Outfitters and Republic
- look into getting clothes made for us
- events to house the sales of the clothing and to promote the label
- network more beyond college
- expand the branding across more deliverables
- develop the clothing
Don't wants:
- to go into women's fashion yet
- to go into mass production
Needs:
- to launch the Twitter account via Facebook and generate a following
- complete the Big Cartel account and link it to the Facebook page
- develop appropriate/on brand packaging for distribution
- create a catalogue of positives of the artwork for future re prints
- research more into current trends and upcoming ones to inform the new range of clothes
- refine business cards
- refine look book (collection #1 idea - jack daniels/levi reference)
- experiment with colours and printing methods onto the clothes
- buy better quality of clothing to print onto
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