Marty was left in charge of the editorial layout for the look book and brand gift pack. We've chosen to use a light grey sugar paper because its low cost and folds easily down to the plastic wallet size. As we're printing 100 double sided sheets it was necessary to print them low budget.
If we could do things differently we would have used a low gsm matte white stock and print them in full colour to really show the vibrant colours of the images and the clothes.
The first sheet in each pack is about the brand, the lifestyle and the processes we use. It displays all that we have achieved and done so far.
The second sheet is more of a look book which displays the images from the photo shoot along with a small behind the scenes piece. On the reverse is a poster scale print of the OTTO crest so people that receive the pack can have something lasting to put on their wall or in a studio and so on.
Before we cropped, folded and packed the gift packs I took a few minutes to photograph some of the work I done so far along with Marty's editorial to so the collaboration coming together.
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