BRIEF 2 - Minimalist typography search

This is a repost from my Design Context blog for this brief. I began blogging my contextual findings before the Christmas break and now I'm shifting the content over to My FMP blog. The original blog posts were titled 'SS' for Shaun Somerville as at that point he hadn't decided to name the brand SO HOMME. I've retitled these reposts so they coincide with the rest of them that are specific to BRIEF 2.

http://abbreviatedexperienceproject.wordpress.com/2011/11/22/minimalist-typeface-inspiration/
http://www.typographyserved.com/gallery/Casanova-Typeface/2328808

http://adbrad.wordpress.com/2008/10/